on 5 Jan 2024
Williams Jet Tenders has partnered with Spared to transform plastic waste into stunning tabletops in time for Düsseldorf.
Williams Jet Tenders, a leading jet tender manufacturer, has teamed up with Spared, a start-up by Volume Creative, to embark on an eco-friendly initiative at this month’s Düsseldorf International Boat Show.
Spared, commissioned by Williams, took on the responsibility of cleaning and chipping the plastic waste from the boat builder’s factory, transforming it into exquisite tabletops that will be showcased at the event. The initiative reflects Williams’ commitment to sustainability, highlighting how waste can be transformed into extraordinary products rather than contributing to environmental challenges.
“We are conscious that exhibitions are among the worst sectors for the environment, and we are working hard to reduce our overall impact,” says Tom Dowdell, Head of Marketing at Williams Jet Tenders. “This collaboration with Spared is an example of our commitment and proves waste can be an opportunity to produce something extraordinary, rather than having to buy new.”
Spared, a start-up by Volume Creative, is driven by a commitment to support brands in reusing their own waste in their own environments. Volume Creative, appointed as brand guardians to Williams in 2022, played a pivotal role in developing Williams’ brand assets. With a focus on reusing waste, Spared aims to provide innovative solutions to address the global issue of 2.12 billion tons of waste ending up in landfills each year.
“This collaboration with Williams is a testament to the transformative power of conscious initiatives,” says Callie Tedder-Hares, Founding Partner and Creative Director at Spared and Volume Creative. “By repurposing plastic waste into stunning tabletops, we showcase the potential for waste to be spared from landfills and given another life as something beautiful.”
This marks the second project between Spared and Williams Jet Tenders. In a previous initiative, Williams utilised seafood shell waste to produce 50 marine-inspired plant pots. These aesthetically crafted plant pots, gifted to selected partners and suppliers of Williams, not only served as unique keepsakes but also contributed to environmental conservation efforts. As part of its commitment, Williams included an end-of-year donation to the Blue Marine Foundation.
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