on 11 May 2023
Sunreef has expanded rapidly in recent months, including a push into Asia and the Middle East
Sunreef Yachts has appointed two new dealers in Serbia and the Americas, as the company expands its catamaran model range into new markets around the world.
The Polish luxury multihull builder has signed an agency agreement with brokerage Apollo Yachts LLC for the territory of South America, Central America, and Canada. This agreement will see Apollo Yachts become the exclusive sales and marketing representative for Sunreef Yachts in these regions.
Sunreef has also appointed Alina Yachts as its exclusive dealer in Serbia.
“Sunreef is a leading manufacturer of luxury catamarans, known for their innovative design and construction,” says AJ Blackmon, CEO of Apollo Yachts. “The company’s yachts are popular with discerning owners who appreciate their spaciousness, comfort, and performance. This new agency agreement is of significant importance for Apollo Yachts. It will allow Apollo Yachts to offer its clients a wider range of luxury catamarans while also providing Sunreef with a strong presence in key markets.”
Nina Pelicic, co-founder and managing director of Alina Yachts, adds: “The demand for luxury products has been growing significantly in Serbia, and now is the perfect time to introduce the Balkans to Sunreef Yachts. Growing up on the water, I realised that people were missing a truly customised luxury experience. Sunreef’s combination of luxury and custom designs allows people to spend more time on the water and create their dream yacht.”
Following the two dealer appointments, Francis Lapp, chief executive of Sunreef Yachts, spoke of his hopes for the new partnerships.
“We take great pride in welcoming Apollo Yachts LLC and Alina Yachts to the Sunreef Yachts family, and we anticipate a fruitful and enduring partnership with them,” he says. “With the increasing interest in yachting and our catamaran models, it was essential to collaborate with seasoned partners who can assist us in delivering a comprehensive customer experience.”
Sunreef has expanded rapidly in recent months, including a push into Asia and the Middle East. Lee Marine, one of the longest-running yacht dealerships and brokerages in Phuket, has recently been appointed dealer for Sunreef Yachts in Thailand.
Sunreef has also recently opened a new office in Dubai to strengthen the company’s presence in the Middle East.
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