BY APB Staff on 2 Apr 2024

Over 90 Simpson team members joined for the firm's first gathering at its headquarters in Hong Kong.

Simpson Marine Group Summit

The Simpson Marine Group Summit brought together more than 90 Simpson team members from all offices across the Asia-Pacific region for its first gathering at its headquarters in Hong Kong from 5 to 7 March 2024. T

Three significant milestones were commemorated during the Summit: the firm’s 40 years of business, the retirement of the company’s founder, Mike Simpson, and the recent acquisition by Sanlorenzo.

The three-day programme commenced with a morning coffee meeting of Country Managers, who shared their locally adapted experiences for best practices and growth strategies. In the afternoon, the sales and support teams from all offices gathered for focused workshops on the brands represented by Simpson Marine, including Sanlorenzo, Bluegame and Fairline.

The teams enjoyed learning more about expanding product portfolios with many exciting models underway and technological advances that the shipyards implement, making boating simpler and more accessible to less experienced boaters.

Simpson Marine Group Summit

6 March – The Summit Day

The event commenced with Simpson’s new chairman, Cav. Massimo Perotti, to the Simpson Marine family. After a welcoming opening speech and the signing ceremony, the company’s founder, Mike Simpson, handed over the helm to Perotti.

Perotti’s speech touched on Sanlorenzo’s DNA and the strategic business pillars that have been a foundation of the company’s business model and success for the past 60+ years of operations.

Following his speech, Simpson Marine’s newly appointed executive chair, Luca Cristino, shared insights into Sanlorenzo’s global and APAC strategy. His focus spanned Simpson Marine’s past, present, and future growth opportunities. To conclude the morning, Richard Allen, who became the group’s chief operating officer, addressed the Simpson Marine organisational changes and updates.

The day unfolded with immersive workshops, focusing on customer journey and clienteling, and team building, communication and culture workshop.

Simpson Marine Group Summit

As the sun dipped below the Hong Kong skyline, the atmosphere transformed. The cocktail party featured a mesmerising lion and dragon dance performance.

The presentation of long service awards and the presentation of a series of retirement and symbolic thank-you gifts to Mike Simpson, including a photo book with wishes from the team.

The summit concluded on 7 March with a convivial seafood lunch at Lamma Island, featuring classic Hong Kong cuisine. 

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