BY APB Staff on 23 Apr 2024

The official launch of Nautor Swan under the Simpson Marine umbrella will be staged at the Singapore Yachting Festival.

Swan 58

Swan 58

Yacht sales and service company Simpson Marine has been appointed the agent for Nautor Swan in Asia. 

Celebrating 40 years of business during 2024, Simpson Marine has recently started a new chapter with the retirement of the company’s founder, Mike Simpson, and the recent acquisition by Sanlorenzo S.p.A, announced on 5 March 2024.

Following this change, the company is set to expand beyond Asia and continue operations as a multi-brand dealership with an updated brand portfolio that includes Sanlorenzo, Bluegame, Fairline, and now Nautor Swan.

Nautor Swan, a Finnish shipyard owned by Sawa Srl, a company owned by Leonardo Ferragamo for 26 years, has a history dating back to 1966. 

From the Swan Yachts series (ranging from the Swan 48 to the Swan 80) to the larger Maxi Swan Yachts (Swan 88 to Swan 128) and the racing-focused ClubSwan Yachts (ClubSwan 28 to ClubSwan 125), to the power boats division with the 42 footer Swan Shadow and Overshadow, and the Swan Arrow 75, Nautor Swan continues to push the boundaries of luxury sailing.

Rolex Swan Cup

Rolex Swan Cup

The brand is very close to its customers throughout their journey: with ClubSwan (The Club) a virtual yacht club where all Nautor’s owners can gather to share their love for the sport of sailing, for the sea and nature; the Nautor Swan Brokerage and Charter divisions for those starting moving the first steps in the marine world; the ClubSwan Racing the sports division and Nautor Swan Global Service, which can intervene for any request, 24/7, everywhere in the world.

“The world’s most discerning sailors have always held Nautor Swan in high regard. Our brand values—performance, quality, elegance, reliability and innovative design—are appreciated worldwide,” says Barry Ashmore, Chief Commercial Officer at Nautor Swan. “Owning a Swan is not just about sailing; it’s about passion, connecting with nature, adventure and absolute freedom. After all, a Swan is a Swan, there’s no doubt about it.”

Richard Allen, Chief Operating Officer of Simpson Marine

Richard Allen, Chief Operating Officer of Simpson Marine

Richard Allen, Chief Operating Officer of Simpson Marine, shared his insights: “This notable addition to our portfolio consolidates our presence in the high-end yachting market segment, offering our customers a range of yachts sharing the same principles of the highest craftsmanship and artisan approach. The combination of these brands under the same roof will create a unique Motor and Sailing Yacht company, enhancing our positioning as the most trusted luxury yachting company in the region.”

Olivier Decamps, Asia-Pacific regional director at Nautor Swan, adds: “The strong network, the key locations and the highly qualified sales and service teams of Simpson Marine will bring the best opportunities to develop the Nautor Swan brand in some established and upcoming markets of Asia.”

The official launch of Nautor Swan under the Simpson Marine umbrella will be staged at the Singapore Yachting Festival, taking place from 25-28 April 2024.