BY APB Staff on 9 Jan 2024

Finnish boat manufacturer now offering boats directly to customers in Finland.

Saxdor Headquarters

Finnish boat manufacturer Saxdor Yachts has taken its domestic sales operations in-house, offering boats directly to customers in Finland only.

Saxdor Yachts relocated its headquarters to Ruoholahti, Helsinki, in October 2023. The boatbuilder says the new office will serve as a hub for fostering stronger customer relations and streamlining sales and service operations.

‘’We want to reform the industry and test a new business model where the customer is served directly by the manufacturer. This approach not only brings us closer to our clientele in Finland but also allows us to provide unparalleled value, for example, in the form of exclusive customer events,’’ says Saxdor’s CEO, Erna Rusi. “We have wonderful new premises located in a maritime setting at Helsinki’s Ruoholahti, accessible by boat to within 20 metres of the entrance.’’

To serve customer’s warranty and aftersales needs, Saxdor Yachts has announced collaborations with partners in Helsinki and Turku for boat maintenance, warranty repairs, and delivery services, ensuring comprehensive support for customers.

Addressing the approach to pre-owned boat sales in the Finnish market, Jon Hautamäki, head of sales at Saxdor says: “We’re in line with innovative models like Tesla and we encourage customers to utilise the many good online platforms available for used boat sales in Finland. Our focus remains on delivering new, superior-quality vessels combined with an excellent customer experience.”

Saxdor Headquarters

With this shift, Saxdor Yachts anticipates robust sales in the domestic market, particularly in the 32 and 40-foot boat categories, projecting annual sales of 10-20 units. “We look forward to meeting our home market customers and being able to offer exclusive customer experiences to welcome new members of the Saxdor family in the future,” adds Hautamäki.

Saxdor is attending the upcoming Helsinki Vene / Båt exhibition in February 2024 with a display of the fleet and new models of Saxdor 400.

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