BY APB Staff on 21 May 2024

The third M48 will go on display at the Hong Kong International Boat Show.

Prestige M48

Prestige M48

Prestige, a brand of Beneteau Group, is bringing the first M-Line multihulls to Asia-Pacific.

The first model of the high-end range is the 14.8-metre M48, produced by Prestige since 2022. Introduced this year, the M8 is the range’s new 20-metre flagship.

This year, multiple units of the M48 multihull motor yacht will arrive in Asia-Pacific, with the inaugural three launches set to take place in Australia, Japan, and Hong Kong, which is Beneteau Group’s hub in Asia.

Prestige M48

The M48 will make its debut in the Pacific region at the Sanctuary Cove International Boat Show (running from 23 to 26 May 2024), where Prestige vice president Erwin Bamps will officially introduce the M-Line to the Australian market in partnership with the Australian dealer TMG Yachts.

A launch event with a press conference will be held to reveal the vessel to the Australian public and share more information about the brand’s future plans for Asia Pacific.

Next, Japan will welcome its first M48 and the official dealer in the area, Yamaha Motor, will hold an exclusive launch event to celebrate its arrival.

Asia Yachting will launch the third M48 in Hong Kong and display it at the Hong Kong International Boat Show alongside the F4, Prestige’s latest F-line novelty.

Prestige M48

“The Asia-Pacific region is an incredibly exciting and important yachting destination and a crucial market for Prestige,” says Tanguy Tertrais, Prestige Asia-Pacific sales director.

“Our expanding product portfolio, which now includes the new M-Line family of multihull motor yachts, presents a fantastic opportunity which perfectly answers our client’s needs.”

Prestige has recently confirmed a new model will soon join the M48 and the M8, as the brand strengthens its position in the multihull motor yacht segment.

 

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