BY Nick Walton on 20 Jun 2024

Simpson Marine has been appointed exclusive agent for the Finnish sailing yacht brand Nautor Swan in Asia, as well as the representative of Axopar, the fastest-growing adventure motorboat company in Europe, Indonesia and China.

These strategic partnerships with Nautor Swan and Axopar bring together iconic brands, each renowned for their commitment to excellence, craftsmanship and pioneering in the yacht industry.

Celebrating 40 years of business, Simpson Marine has begun a new strategic chapter with the retirement from the company of founder Mike Simpson following its acquisition by Sanlorenzo S.p.a. Following this pivotal change, the company is set to expand beyond Asia and continues operations as a multi-brand dealership with an updated brand portfolio that also includes Sanlorenzo, Bluegame and Fairline.

Nautor Swan, a Finnish shipyard owned by  Sawa S.r.l., itself a company owned by Leonardo Ferragamo for 26 years, has built a reputation since its inception in 1966 for building seaworthy, elegant, high performing and timeless yachts that push boundaries, meet customers’ needs and fulfil the expectations of the market.

Simpson Marine has been appointed exclusive agent for Nautor Swan in Asia, as well as the representative of Axopar in Indonesia and China.

From the Swan Yachts series (ranging from the Swan 48 to the Swan 80) to the larger Maxi Swan Yachts (Swan 88 to Swan 128) and the racing-focused ClubSwan Yachts (ClubSwan 28 to ClubSwan 125), to the power boats division with the 42 footer Swan Shadow and Overshadow and the Swan Arrow 75, Nautor Swan continues to set the standard for luxury sailing.

The brand remains close to its customers throughout their journey, from ClubSwan, a virtual yacht club where all Nautor’s owners can gather to share their love for the sport of sailing, to the Nautor Swan Brokerage and Charter divisions for those entering the marine world; and ClubSwan Racing, the sports division, and Nautor Swan Global Service, the true owners’ guardian angels, able to intervene for any request, 24/7, everywhere in the world.

“This notable addition to our portfolio consolidates our presence in the high-end yachting market segment, offering our customers a range of yachts sharing the same principles of the highest craftsmanship and artisan approach,” says Richard Allen, Chief Operating Officer of Simpson Marine. “The combination of these brands under the same roof will create a unique Motor and Sailing Yacht company, enhancing our positioning as the most trusted luxury yachting company in the region.”

Simpson Marine has been appointed exclusive agent for Nautor Swan in Asia, as well as the representative of Axopar in Indonesia and China.

In addition, Simpson Marine will represent the Finnish brand Axopar in Indonesia and China. The news comes after Hong Kong-based yacht dealership Asiamarine became the exclusive Axopar dealer in Hong Kong in January.

Axopar, celebrating its 10-year anniversary in 2024, has developed a diverse range of day boat models, including the lauded Axopar 22, the new Axopar 29, the Axopar 37 and the flagship 45 range.

“With Simpson Marine’s robust network and support throughout the country and region and Axopar’s extensive range of boats with flexible layout and cabin arrangements, we are confident that this partnership will redefine the boating experience in Indonesia and expand the market further, welcoming more boaters to the fold,” says Paul Whelan, Simpson Marine Indonesia’s country manager.

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