on 10 Apr 2023
A collaboration between Italian auto marque Maserati and US sailing fashion brand North Sails Apparel has created a capsule collection driven by innovation.
Titans of the road and the sea, the shared values of Maserati and North Sails Apparel are presented in a new capsule collection laced with the brands’ signature styles. The collection has been designed with future-fit materials, from organic and recycled cotton to Gore-Tex Infinium, making them both durable and sustainable.
In the latest edition of Pitti Uomo, two titans of land and sea unite for the first time in a ground-breaking collaboration, bridging legacy and future-minded, ethically driven innovation. The two businesses have a long history of using advanced engineering to develop high-performance products both on and off the water, which are showcased in this collection.
Key pieces include hybrid vests (pictured), an elevated update on the classic polo, and a mobility-centred jacket in two lengths, all of which capture the most relevant and acutely developed technologies available. Breathability, air permeability and durability are key considerations for the collection’s design while the colour palette, a deep navy, crisp white, bold black and grey dawn, mixed with electric blue and the distinct Maserati yellow, is refined and distinguished.
“North Sails Apparel is committed to working with Maserati on building responsible exclusive collections that showcase our commitment to innovation and performance,” says Marisa Selfa, CEO of North Sails Apparel.
“Maserati is innovative by nature and is looking ahead to the future,” says Davide Grasso, Maserati CEO. “The partnership with North Sails emphasises the close links between Maserati, dynamic performance, and technological innovation.”
This collection is technically innovative, with products that are also environmentally conscious, reinforcing the brand’s motto “Embrace the spirit of the ocean”.
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