BY Anna Cummins on 6 Apr 2023

The boat-share giant has set its sights on the Asia-Pacific market

Freedom Boat Club Australia

Freedom Boat Club is opening three new locations in Australia: at Bobbin Head, Pittwater, and Lake Macquarie.

The US-based Freedom Boat Club (FBC), a division of boating giant Brunswick Corporation, lets its members rent from its fleet of leisure vessels, encouraging boaters from all backgrounds and experience levels to get on the water. FBC has recently revealed its plans for a rapid expansion across the Asia-Pacific region

Freedom’s previously announced flagship location in the region will be located in Sydney, Australia — its seventh country and 35th international location.

The new clubs will be franchise locations led by Darren Vaux, managing director of Empire Marinas Group, president of ICOMIA and previous president of the Boating Industry Association in Australia, and Nicky Vaux, aka ‘Boat Princess’, and director of the Marina Industries Association.

“We are thrilled to continue our growth into truly stunning and popular yet accessible boating locations in Australia,” says David Kurczewski, general manager of shared services Asia-Pacific. “We are confident in Darren and Nicky’s ability to expand marine participation in this market with their clear passion for the on-water lifestyle, and commitment to delivering impeccable service. We look forward to our growing our partnership and supporting our members in the region.”

“One of our key drivers is helping people access the boating lifestyle, and Freedom Boat Club is a world leader in this regard. With full member training, access to boats in incredible locations, and affordable, flexible memberships Freedom really is boating reimagined,” says Nicky  aux. “As boaters ourselves, it’s great for us to be able to share the passion.”

The locations are planned to open in July 2023 with a wide selection of boats, including bowriders, ribs, centre consoles and enclosed cabins. 

The flagship Australia Club will be located at d’Albora The Spit, Mosman on Sydney Harbour and will open in July 2023. Membership pre-sales are currently underway and those interested in joining should visit the Freedom Australia website or email the club for more information.