on 1 Feb 2023
Freedom's flagship location in the region will be in Sydney
Freedom Boat Club has confirmed it is expanding into Asia-Pacific for the first time, with a flagship location in Australia.
US-based Freedom Boat Club, a division of Brunswick Corporation, is the world’s largest members-only boat club with over 370 locations. FBC lets its members rent from its fleet of leisure vessels, encouraging boaters from all backgrounds and experience levels to get on the water.
Freedom’s flagship location in the region will be located in Sydney, Australia — its seventh country and 35th international location. The company says it will then soon focus on expanding Freedom Boat Club locations across Asia-Pacific.
“Regarded as one of the best boating markets in the world, we believe there is an outstanding opportunity to expand Freedom Boat Club across the region,” says Cecil Cohn, president of the Freedom Boat Club Network, which is operated by boating giant Brunswick. “Expansion into Australia represents the continued replication of our successful and best-in-class boat share model, built across our network of [over] 370 locations, to expand boating participation and introduce more global consumers to life on the water.”
As part of the expansion strategy, David Kurczewski has been appointed general manager, shared services Asia-Pacific and is responsible for growing the Freedom footprint across the broader Asia-Pacific region.
“We believe Australia, New Zealand and the broader Asia-Pacific are prime markets to grow the Freedom Boat Club business – boating interest is extraordinary, the waterways are world-class, and Freedom allows anyone to enjoy the water with no prior experience and minimal time or financial commitment,” says Kurczewski. “We are incredibly excited to announce our flagship location on Sydney Harbour and continue to build momentum as we plan for expansion across the Asia-Pacific region. We look forward to delivering exceptional experiences on the water and introducing the Freedom Boat Club model to boaters across the region.”
The flagship Australia Club will be located at d’Albora The Spit, Mosman on Sydney Harbour and will open in July 2023. Membership pre-sales are currently underway and those interested in joining should visit the Freedom Australia website or email the club for more information.