on 20 Jan 2019
The iconic luxury nautical brand is now a part of the Italian group's portfolio
At the opening of Boot Düsseldorf, Ferretti Group welcomed Wally, the iconic luxury nautical brand that boasts design and innovation as its emblem, to its portfolio of its brands.
Through an exclusive license agreement with the Wally brand, the Group further enriches its range, becoming the widest and most innovative of the entire Italian nautical industry. The license agreement represents a fundamental step in the brand acquisition process and allows the Group to work immediately on the further development of the brand.
(Photo: Wallytender outboard / Gilles Martin-Raget)
In the four-year period from 2019-2022, Ferretti Group will invest over 84 million euros and 70 million euros in the first two years – in the development of the brand and in the design and construction of new product ranges. The new Wally models will be built at the Ferretti Group shipyards; the Super Yacht Yard in Ancona will be the reference for Wally’s largest yachts.
During the Düsseldorf press conference, Ferretti Group presented the first project of the new-era, the 48 Wallytender, which will be one of the most anticipated premières at the Cannes Yachting Festival 2019.
(Photo: Ferretti Group – Alberto Galassi)
Alberto Galassi, CEO of Ferretti Group, said: “There has long been a mutual fascination between us and Wally, and from today onwards we will continue to develop this extraordinary brand with method, vision and investments. And with the same energy and creativity that have lead Ferretti Group the top of the yachting world. As a yachting enthusiast, I’m looking forward to discover the boats that will come from the exclusive collaboration with Luca Bassani: it is easy to foresee that they will push the frontiers of innovation and aesthetic avant-garde to a new echelon.”
Luca Bassani, founder of Wally, commented: “The market today requires significant investments to develop new products and new markets. Ferretti Group has great industrial, organisational and commercial capabilities and will be able to boost Wally. I will continue my design and development activity on an exclusive basis, ensuring the continuity of Wally’s DNA. All the years and the effort to build the brand will have a continuation. I could not wish for anything better for [the development of] Wally”
Thanks to the agreement with Ferretti Group, Wally returns to Boot Düsseldorf, where it had not been an exhibitor since 2004. The booth will be at Hall 6, No. 6E59.