BY APB Staff on 14 Mar 2021

Jason Hawkes becomes general manager for Farfalla Marine Hong Kong office

Farfalla Marine, the official Hong Kong representative of Gulf Craft Luxury Yachts – the United Arab Emirates’ luxury yachts group – has appointed Jason Hawkes as its Hong Kong-based General Manager.

Jason Hawkes, general manager, Farfalla Marine Group Hong Kong

Gulf Craft Yachts is set to expand in the Asia region where sales are surging, especially in Hong Kong, building on the group’s already-strong global order book.

“The appointment of Jason Hawkes as Farfalla Marine Group Hong Kong’s General Manager comes as the group is booking some of its strongest orders,” said Farfalla Marine Group Managing Director, Mark Denny-Fairchilde. “Jason not only has a great depth of knowledge about the industry and the region but has a drive and enthusiasm for one of Asia’s truly remarkable growth stories.”

Originally from the U.K., Jason has travelled and worked extensively throughout Asia and spent the past 25 years in Hong Kong, focusing on and working in the yachting industry where he has built up a career in yachting media, marketing, yachting shows and international yacht events.

“Having worked in both Hong Kong and mainland China, Jason has a strong knowledge of the Asian market,” said Denny-Fairchilde. “Hong Kong is at the epicentre of this booming market, so his presence in this important hub fits perfectly with Gulf Craft’s regional expansion plans.”

Gulf Craft’s Majesty 100

Headquartered in London, Farfalla Marine Group has expanded its operations in recent months, including exclusive Gulf Craft dealership agreements encompassing Farfalla Marine offices in Hong Kong, Bangkok and Phuket, Thailand, Ho Chi Minh City and Ha Long Bay, Vietnam, and Phnom Penh, Cambodia.

In other appointments at Farfalla Marine Group, London-based Simon Toombs has joined as Group Customer Relationship Director, where he will also be responsible for partnerships and business development at the London office. Simon has extensive experience in marketing and managing effective global customer relationships in the luxury product and luxury lifestyle industries, with strong connections in the luxury yachting sector.

Farfalla Marine also offers bespoke yachting services, including a 12-month yacht management programme for newly purchased Gulf Craft yachts and AGlaze hull sealant treatment as standard on all Gulf Craft luxury yachts.

Gulf Craft’s line includes the Majesty Yacht series of superyachts, with plans for superyachts up to 60 metres. Last year, Gulf Craft launched its new flagship, the Majesty 175. The company also recently announced the appointment of a new CEO to oversee an ambitious growth strategy. The company has also developed the Nomad Yacht line of explorer yachts, from 55 to 75 feet, and the Oryx Sport Cruiser series of high-speed performance boats, capable of speeds up to 50 knots.

Gulf Craft has grown from a manufacturer of small pleasure craft in 1982, to a yacht manufacturer in 1991 and a globally respected leading builder of superyachts since 2000. The company currently maintains three shipyards in the UAE and a facility in the Maldives.