BY Nick Walton on 20 Jun 2024

Asia Marine has welcomed new brands under its banner, including Lagoon, Beneteau sailing yachts, and Axopar.

The deal with Lagoon comes after the catamaran brand ended its longstanding relationship with Simpson Marine following the company’s sale to Sanlorenzo. Lagoon, part of Groupe Beneteau, is one of the world’s most successful catamaran brands. In 2024, the company celebrates its 40th year and the milestone of building over 7,000 yachts to date.

“Asiamarine was the obvious choice to take over Lagoon in these strategic markets,” says Lagoon director Thomas Gailly. “Their long experience with multihulls, their charter structure and the quality of their after-sales service have been crucial points in our decision. With Asiamarine as our new dealer, we will provide our owners, and future owners, the best possible experience.”

Asiamarine lagoon Beneteau axopar

“At Asiamarine, we are thrilled to announce this exclusive partnership with Lagoon Catamaran,” says CEO and founder of Asiamarine, Eric Noyel. “Lagoon’s dedication to quality and innovation mirrors our own commitment to delivering the best to our customers. With the Lagoon dealership, Asiamarine also enters the very premium world of large luxury power catamarans.”

“This collaboration goes beyond selling boats; it’s about crafting unforgettable journeys and fulfilling the dreams of boating enthusiasts,” says Noyel. “We are dedicated to serving all Lagoon owners throughout their journey and confident that our collaboration will contribute positively to the yachting industry across Hong Kong, Singapore and Thailand.”

Asiamarine will also represent Beneteau sailing yachts – another former Simpson Marine collaboration – in Hong Kong, including the Oceanis, Oceanis Yacht, First and First SE ranges, while NextWave has become the Hong Kong dealer for Beneteau motor yachts, including its Flyer, Gran Turismo, Swift Trawler, Flyer and Antares lines.

Asiamarine lagoon Beneteau axopar

Asiamarine, which was founded in 2013, has also become exclusive Hong Kong dealer for Finnish brand Axopar, one of Europe’s fastest growing adventure boat brands and one celebrating its 10th anniversary this year.

“This collaboration with Axopar perfectly aligns with our mission to bring the best of the yachting world to our clients in Hong Kong,” says Noyel. “It completes and complements our portfolio of quality brands by turning Asiamarine into a major player in the outboard-engine adventure boat segment.” Axopar’s range includes the new Axopar 29, which is available in Sun-Top, XC Cross Cabin and Spyder versions; and its 22, 25, 37 and 45 lines, available in T-Top, Cross Top and Cross Bow configurations.

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