BY APB Staff on 20 Feb 2024

The electric outboard manufacturer seeks further European expansion.


Electric outboard maker ePropulsion has established ePropulsion France, as the Chinese firm looks ahead to further European expansion.

The firm, which has opened an office in Pontchâteau in the west of France, says the creation of ePropulsion France aims to ‘substantially enhance’ the company’s sales capabilities and market exposure in France. The firm says France is a key territory for future sales growth and a leading market for ePropulsion in Europe.

Erwan Grandpierre, recently appointed sales director of ePropulsion France, is heading the newly established dealership. 

“We’re delighted to announce the establishment of ePropulsion France and to be working within one of Europe’s largest electric boating markets,” says Danny Tao, co-founder and CEO of ePropulsion. “With Erwan’s sector expertise, we are extremely pleased to embark on this next chapter together as we continue to revolutionise sustainable boating and strengthen our distribution across key markets.”

ePropulsion electric outboards

Chang Zhao, chief marketing officer at ePropulsion, adds: “We are committed to developing our brand in France, working alongside Erwan and his team. France stands as one of the largest and most important global markets for us, and our commitment to excellence is evident in our substantial investments in innovation, quality, and services to elevate our current standing in Europe.”

MIDIF, ePropulsion’s dealer in France, will continue to play a key role as a local dealer and service centre, further solidifying the company’s presence and support network in France.

“I’m ecstatic to be setting up ePropulsion France and to hit the ground running with ePropulsion’s innovative and sustainable boating solutions,” says Grandpierre.

“I’m looking forward to developing and supporting our dealer network in France and working together to not only further expand ePropulsion’s country-wide presence, but to help continue on its journey to be the world leader in the drive towards marine electrification.”

Erwan Grandpierre, sales director of ePropulsion France

Erwan Grandpierre, sales director of the new French dealership

ePropulsion’s French operations are based at 10 rue des Frères Lumières, 44160, Pontchâteau, France.

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