BY Nick Walton on 25 Jun 2024

Enrico Chiaussa, Azimut Yachts CCO Europe, Middle East, Asia Pacific & Africa, discussing the importance of design and sustainability in yachting’s future.  

Enrico Chiaussa, Azimut Yachts CCO Europe, Middle East, Asia Pacific & Africa, discussing the importance of design and sustainability in yachting’s future.  

There’s plenty afoot at Azimut as the shipyard returns from two successful boat shows in the Middle East and Asia, and wins multiple awards for its ground-breaking new models. We ask Enrico Chiaussa to give us a little more insight. 

You’ve been with Azimut since 2008; how have you seen the shipyard’s position evolve in that time?

Since I joined the company, I’ve witnessed continuous developments to strengthen the shipyard’s position, in line with the approach that has always characterised Azimut since its founding.

The next generation of designers interpreted Azimut’s DNA to drive the evolution of industry trends, anticipating the desires of today’s yachtsmen. Alberto Mancini achieved this with the exteriors, which are intended as a barrier-free environment that organically blurs the boundaries between interiors and exteriors, allowing for a new lifestyle that promotes social interaction and connection to the sea.

Enrico Chiaussa, Azimut Yachts CCO Europe, Middle East, Asia Pacific & Africa, discussing the importance of design and sustainability in yachting’s future.  

In terms of interior design, we created yachts that represent the perfect blend of beauty and comfort, collaborating with designers who have drawn inspiration from other industries, such as Achille Salvagni and, more recently, Matteo Thun and Antonio Rodriguez, pioneers of eco-design and architecture and the authors of the outstanding interiors of the new Seadeck Series. Thanks to these continuous improvements in design and technology, we have been able to maintain our leadership in Asia, a key market for Azimut.

You recently attended the Singapore Yachting Festival. How is the Southeast Asia market developing for Azimut and where do you see the greatest growth potential there?

This region is becoming increasingly important for Azimut, with sales growing by 40% over the past four years, driven primarily by the Grande Series. The Grande Trideck model has seen significant success, with two units recently delivered to Hong Kong and Singapore and another two scheduled for delivery in the coming months. This success is supported by a network of local partners throughout the region, ensuring Azimut can provide excellent service to customers in these strategic areas.

The rapidly growing Singaporean market is at the forefront of Azimut’s expansion in Asia. The recent opening of new offices at ONE°15 Marina Club in Sentosa and the sale of two Grande 26M units in the last three months underscore the strong interest and rising demand in the area, highlighting Azimut’s ongoing commitment to meeting the needs of Asian customers.

Enrico Chiaussa, Azimut Yachts CCO Europe, Middle East, Asia Pacific & Africa, discussing the importance of design and sustainability in yachting’s future.  

In Singapore, you exhibited the award-winning Magellano 60; what does this vessel represent in terms of innovation and the direction the shipyard is forging?

We have incorporated the latest advancements from our R&D Department into the Magellano 60 to reduce emissions and enhance onboard life. The Magellano 60 was selected for the first voyages using HVOlution, a biofuel produced by Eni Live (Eni Sustainable Mobility) from 100% renewable raw materials. When paired with the highly efficient Dual Mode hull, this biofuel achieves a well-to-wake CO2 emissions reduction of over 80% compared to similarly sized vessels powered by fossil fuel oil.

Additionally, Azimut has introduced an innovative home automation system on the Magellano 60, featuring artificial intelligence for smart yacht management. Developed in collaboration with Google Cloud and Reply, this system allows for remote control of various onboard functions through a proprietary app.

Enrico Chiaussa, Azimut Yachts CCO Europe, Middle East, Asia Pacific & Africa, discussing the importance of design and sustainability in yachting’s future.  

We hear a lot about alternative fuel and power sources for yachts; do you think the industry is doing enough to curb emissions and are consumers willing to follow where the science takes us?

I think that the yachting industry is increasingly aware of the need to reduce emissions, and Azimut is leading the sector’s sustainable innovation path. The development of alternative fuels and power sources, such as HVOlution, is a significant step forward.

Regarding consumers, there is a growing segment of eco-conscious yacht owners and potential buyers who are very interested in sustainable alternatives. Education and awareness are crucial here; the more consumers understand the benefits and feasibility of alternative solutions, the more likely they are to adopt these greener options.

Azimut presented five models at the Dubai International Boat Show this year. How is the Middle East market developing for the shipyard and do you think it will rival Asia in terms of yacht sales and manufacturing?

Both the Middle East and Asia represent nearly one-third of our sales, markets upon which we heavily rely, and which still offer substantial growth potential. The Middle East represents a strategic and developing territory for Azimut. We have stood out in the region for our strong attention to the needs of owners and the ability to offer tailor-made services and solutions. Evidence of the great success in the region is the eight units of Grande Trideck sold in just the three years since the launch of the flagship in the Middle East. We also must thank the solid dealer network, which supports us with partnerships that last for more than ten years on average, and which ensure the company has the ideal continuity to increase investments in the area.

Enrico Chiaussa, Azimut Yachts CCO Europe, Middle East, Asia Pacific & Africa, discussing the importance of design and sustainability in yachting’s future.  

You launched the Azimut Charter Club at the beginning of the year; what was the driving force behind this move and how might it shape the charter experience here in Asia?

The Charter Club is part of the development strategy for Azimut’s service hub, which welcomes enthusiasts and newcomers to enjoy unforgettable experiences in Azimut style. The philosophy of the Charter Club is to offer a personalised service with attention to detail, guaranteed by our expertise and the territorial coverage ensured by the extensive network of dealers and partners. The service represents a new standard in the chartering sector and stands out for the selected fleet and the assistance offered to the customer.

As for Asia – a market with the highest margins for growth – we think that the Azimut Charter Club is a very useful tool to bring new potential customers closer to Azimut and the boating industry.

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