BY APB Staff on 27 Mar 2024

Beneteau has appointed two new dealers in Hong Kong after ending its partnership with Simpson Marine.

Beneteau Cup

Beneteau has ended its partnership with dealer Simpson Marine across the seven Asian countries where the firms operate.

This decision comes after Simpson Marine was recently acquired by Italian boatbuilder Sanlorenzo. Beneteau says Simpson Marine has sold over 500 Beneteau boats in the Asia Pacific region in the past four decades, and their split is “amicable”. 

“We are grateful for the strong partnership and dedication that Simpson Marine has shown in successfully growing the Beneteau brand across Asia for the past four decades,” says Jean Francois Lair, brand director at Beneteau. “I particularly want to acknowledge Mike Simpson and his team for their outstanding work in delivering our boats and providing consistent support to our shared customers.”

Beneteau Hong Kong dealers

Beneteau has appointed two new partners in Hong Kong: Asiamarine will now represent Beneteau sailboats, while NextWave Yachting will be looking after powerboats.

“This will ensure all Beneteau owners and fans [get] continuous present and permanent support,” says Lair.

Richard Allen, Simpson Marine‘s chief operating officer, adds: “We have thoroughly enjoyed representing Beneteau throughout Asia over the last 40 years and assisting hundreds of clients in their yachting journey.

“We will continue to look after all our existing Beneteau owners so they can enjoy their yachting freedom and we will ensure it is a seamless transition to all our customers around the region. We wish Beneteau continued success for the future but now Simpson Marine takes on its new direction after 40 years and the sale of the company to Sanlorenzo SPA.”

The changes at Simpson have also seen Marine Italia take over as the exclusive dealer for Aquila Power Catamarans in the Hong Kong and Singapore regions. Asiamarine has also become the exclusive Lagoon dealer in Hong Kong, Singapore and Thailand.

For more Yachting news click here