BY APB Staff on 1 Mar 2024

Lagoon, Simpson Marine and Asiamarine are working together to ensure a smooth transition of support and service.

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Catamaran manufacturer Lagoon has announced the conclusion of its longstanding partnership with Simpson Marine, as Asiamarine reveals its new collaboration with the Beneteau Group brand.

As of 1 February 2024, Asiamarine has officially become the exclusive Lagoon dealer in Hong Kong, Singapore and Thailand.

“Asiamarine was the obvious choice to take over Lagoon in these strategic markets,” says Lagoon director, Thomas Gailly. “Their long experience with multihulls, their charter structure and the quality of their after-sales service have been crucial points in our decision. With Asiamarine as our new dealer, we will provide our owners, and future owners, the best possible experience.”

CEO and founder of Asiamarine, Eric Noyel, adds: “At Asiamarine, we are thrilled to announce this exclusive partnership with Lagoon Catamaran. Lagoon’s dedication to quality and innovation mirrors our own commitment to delivering the best to our customers. With the Lagoon dealership, Asiamarine also enters the very premium world of large luxury power catamarans.

READ: Asiamarine Becomes Official Axopar Dealer in Hong Kong

“This collaboration goes beyond selling boats; it’s about crafting unforgettable journeys and fulfilling the dreams of boating enthusiasts. We are dedicated to serving all Lagoon owners throughout their journey and confident that our collaboration will contribute positively to the yachting industry across Hong Kong, Singapore, and Thailand.”


After 37 years of collaboration across seven countries of Asia, Lagoon and Simpson Marine say they have reached a mutual decision to part ways, following the recent acquisition of Simpson by Sanlorenzo.

During the four-decade partnership, Simpson Marine — founded in 1984 by Mike Simpson — has sold over 300 Lagoon catamarans in Asia.

“Lagoon and Simpson Marine have been the pioneers of the leisure boating industry in Asia,” says Gailly. “We have been together through good and bad, so there is a lot of emotion going into this separation. It was a real pleasure collaborating for all these years, and we wish Mike Simpson a very well-deserved retirement.”

Richard Allen, group general manager at Simpson Marine, says: “It is with a heavy heart that we stop the decades-long collaboration with Lagoon. It’s a strategic decision that follows Simpson Marine’s acquisition by Sanlorenzo and subsequent retirement from the business of the company’s founder, Mike Simpson.

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“It has been a pleasure to represent this world-leading brand with its Asia expansion and we have thoroughly enjoyed every single moment of it. We are now committed to ensuring a smooth transition and will continue to provide assistance to our Lagoon owners as per our customer promise.”

For existing clients and enthusiasts, Lagoon, Simpson Marine and Asiamarine say they are working together to ensure a smooth transition of support and service.

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