BY APB Staff on 18 Apr 2024

Prestige’s parent company Groupe Beneteau has recently announced a record-breaking financial year.

Prestige M48

Asia Yachting, the Hong Kong dealer of French boatbuilder Prestige, has sold three units of the M48 multihull motor yacht within a year. The news comes just as Prestige’s parent company Groupe Beneteau announces a record-breaking financial year.

This model from Prestige’s first multihull motor yacht line, the M-line, made its world debut at the Cannes Yachting Festival in 2022. With its elegant and innovative design, it immediately caught the attention of many multihull lovers. A larger model, M8, was launched the next year for those looking for even more space onboard.

Asia Yachting brokers Jordi Esteve, Vinci Cheung and Brian Leung successfully facilitated the sale of three individual units to distinct buyers. For one o f the buyers, the M48 is also one of their first forays into the multihull motor yacht category. They report they are especially impressed with the model’s slender yet towering design. They also report that the M48’s sleek and elegant aesthetics blend with the practical layout and multiple social spaces, catering to the needs of their family and friends.

Asia Yachting brokers Jordi, Vinci and Brain (from left to right) sold 3 units of Prestige M48

Asia Yachting brokers Jordi, Vinci and Brian (from left to right).

“We are thrilled to see our first multihull motor yacht model is becoming the new favourite of the yacht lovers in Asian markets, with Hong Kong being one of the most important markets in the APAC area,” says Tanguy Tertrais, Asia-Pacific sales director of Prestige Yachts.

“The comfort, stability and volume a multihull offers have been some of the reasons why we have recorded such a strong growth (17 %) on the ‘Real Estate on the Water’ and sales segments in Groupe Beneteau’s last finance year, and the sales of M48 in the region is the major push of the growth.”

The M48 is launching officially in the APAC region, including Japan, Australia, and Hong Kong later this year, with a Hong Kong debut slated to be ‘very soon’, according to Asia Yachting.

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